What Is SEO and Why is SEO Optimisation So Important?
SEO is the acronym that means so much, yet people know so little about. SEO stands for “Search Engine Optimisation”. It is essentially a set of rules for optimising your website so that it can achieve higher rankings in search engines’ organic results. It’s the process to follow when planning and creating websites, to increase the visibility of your newly launched website in search engines and push more traffic towards your website.
SEO is also about understanding 4 aspects of search; what people are searching for online, the answers they are seeking, the words they’re using to search, and the type of content they wish to locate. Knowing the answers to these questions will allow you to create the correct content for your website to allow you to connect to the people who are searching online for the goods and services you offer.
The Basics Aspects of SEO:
SEO is one of the only online marketing channels that, when optimised correctly, can continue to pay dividends over time to your business. Setting up content optimised can land the right audience to your website, which leads to an increase of not only impressions but your websites click-thru rate. If you provide a solid piece of content, that has been setup correctly and optimised, then that content deserves to rank highly for the right keywords, which further leads consistent traffic that can snowball over time, whereas advertising needs continuous funding to send traffic to your site.
There are two kinds of SEO: on-page and off-page. On-page SEO consists of anything you can control on your own website to improve your rankings. This refers to things like site speed, keyword presence, header text, clickable elements, text size, image format and so on. On the other hand, off-page SEO consists of anything done on other websites that may influence your rankings. Generally, this only refers to links, back-links, hyperlinks, vicinity and so on.
